The act of couponing has dramatically changed since the days of sorting through ads in the Sunday paper. While many consumers still enjoy sorting and clipping coupons for future use, mobile coupons continue to gain popularity, especially as the use of smartphones continues to increase. In fact, eMarketer estimates over 102.5 million people will redeem a digital coupon – that’s over half of U.S. adult internet users!
The convenience of digital coupons is appealing to new kinds of shoppers, many of whom love being able to save money from the smartphones they already use every day. At the top of that list, did you know moms are twice as likely to search for coupons online as compared to other women?
Here are a few couponing tips for busy moms on-the-go seeking the best ways to save:
Find couponing apps for you smartphone Before you can begin reaping the benefits of mobile couponing, you must first download appropriate applications. There are scores of mobile couponing apps available for your phone, but not every app applies to every shopper. Consider downloading a universal app that has offerings that span multiple industries. For example, the Money Mailer app spans categories such as automotive, beauty, dining, entertainment, groceries, health and fitness, home and garden, professional, services, etc. In just two quick finger taps, consumers can retrieve local coupons.
To download the Money Mailer Coupons application, visit the iPhone App Store or the Google Play Store and search for Money Mailer. For a preview of the application through the iPhone App Store, visit iTunes.
Couponing Craze Statistics
- 92% of consumers use coupons, 60% use printable coupons (RetailMeNot)
- 315 billion coupons were issued in the U.S. in 2013, 2.8 billion were redeemed (NCH)
- 66 million digital coupons were redeemed in 2013 – a 141 percent increase over 2012 (Inmar)
- 96% of millennials use coupons (Valassis
- 73% of US online women have printed acoupon from a website (Shop.org)
- 56% of 13-17 year olds use coupons or coupon codes (RedPlum)
- Two out of five women have searched for a product because of an online coupon. (NRF)
- 81% of consumers find it fun to see how much they can save with coupons or loyalty cards (Deloitte)
- 60% of consumers feel that shopping is competitive and getting a better price than others makes them feel like winners (Yahoo!)
- How mothers find coupons: Print (78%), circulars (65%), digital (55%) (WomensForum)
- Young adults prefer direct mail coupons and offers nearly 2-to-1 versus the internet and mobile (ExactTarget)
- Users of paper coupons outnumber users of digital coupons 3-to-1 (Experian)
Learn Coupon Lingo
As you venture into the world of couponing, you’re likely to encounter some new terms. The limited space on your smartphone screens means retailers may use some slang terminology used to describe their ad. Pictured to the right is a list of coupon slang to keep in mind.
Take advantage of SMS (Short Message Service) Offers Many mobile coupon users also report that coupons via text are a great resource for saving money. By specifically opting in to the retailers where you shop most, you’ll be able receive automatic texts with relevant coupons whenever they become available.
The following are a few couponing tips parents should keep in mind to help them get the best deal:
- Seek out generous coupon policies Consumers should focus on shopping at stores that accept their competitors’ coupons, let the shopper use double or triple coupons and provide rain checks for out-of-stock merchandise. Consumers can look on a store’s website to learn about their coupon policy.
- Take time to check out the store circulars Consumers should save the circulars that arrive in the mail and take 15-20 minutes each week to sort through them. Matching the sales with the coupons will help save money and time.
- Carefully plan the shopping trip Consumers must strategize before going to the store. If a coupon doesn’t specify a size, buy the smallest and least expensive one. If the store has a coupon dispenser in the middle of the aisle, make sure to utilize it. Finally, separate the items into multiple transactions if there is more than one coupon for spending a certain dollar amount. For example, $15 off a purchase of $50.
Avoid these common mistakes:
- Using coupons on things you don’t really need
- Not following specific size requirements and guidelines
- Not using coupons on items that are already on sale
- Missing out on stacking opportunities
- Not reading the coupon’s fine print or having no knowledge of the store’s policy.